01
BRANDING
With the proliferation of the internet, brands have become ever more important. When pricing is driven down due to competition, distribution channels become flooded with all providers, and products quickly converge on spec, the only differentiator one organization has from the other is their brand. IUCG can help define and grow an organization’s image to match the preferences their potential customers hold critical.
02
MARKETING
IUCG is equipped to help corporations choose a specific audience for their products to optimally utilize marketing spend. By combining best in class primary and secondary research, we can help you to determine where your products fit in the marketplace to reduce the friction of their adoption and growth.
03
DIGITAL MARKETING
Marketing in a digital world means so much more than social media. IUCG has helped a number of clients optimize these channels, but we see a more holistic approach as superior. The low cost of distribution combined with the ability to utilize multimedia allows for organizations to communicate with, and add value to, clients in a completely new way.
